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Rexam’s Latest Packaging Innovation Has Panache

Rexam’s Latest Packaging Innovation Has Panache

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By: TOM BRANNA

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The result of five years of research, Rexam Personal Care introduces Panache, a new“spray experience that delivers a new level of luxury for makers of prestige perfumes as well as other personal care products,” according to the company. Panache technology delivers a continuous and exceptionally airy, light and dry spray. This is the result of intensive research into the art of spray. It enables Rexam to successfully control the size and dispersion of formula particles. Thus the Panache experien...

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